Heyoooooooo, HOW ARE YOU DOING.

Fabulous as always probably.

I might sound completely insane in this one, but please read to the end to hopefully get my point.

So I am sitting outside right now as of writing this like I usually do in the mornings.

I have coffee next to me, dog lying next to me,

and right in front of me are two cats sleeping like little babies.

At first those two cats were super afraid of me.

They would run away when I even moved only a little bit.

They ran faster than the speed of light.

But I didn’t do anything.

I just sat here, same time every day,

drinking my coffee, minding my own business (literally).

And now the cats still aren’t really cuddly with me, but they stay around when I move.

And they are calm.

They don’t run away anymore at all.

And because you know me I have a business lesson I took from that.

The exact process I had with the cats happens in business as well.

Especially if you have a newsletter.

Because when someone signs up to your newsletter, they know you, but not enough yet.

They only know you exist.

Kinda like the 2 cats with me.

And so the subscriber gets cautious.

They read your first email with one finger already hovering over the unsubscribe button.

And because most people are stupid, they pitch in the VERY FIRST email.

FUCKING STUPID.

That’s like walking up to a cat and trying to pet it right away.

Of course it is going to run away.

Always.

Because you didn’t give it any time to watch you if you’re friendly.

You didn’t let it decide on its own if you’re safe or not.

And the same happens with your newsletter.

If you sell in the first email, people are naturally going to unsubscribe.

Because it was way too fast.

If you want them to stay subscribed and trust you, you need to write like and be a normal person and also share useful stuff, talk about what you learned recently, a realization you had, maybe even make them laugh.

But DO NOT try to sell them something right away.

Just sit down with your coffee and be chill about it.

And if you do that for long enough, something magical happens.

They come to you, just like the cats.

They will start to reply to your emails, ask what you do exactly, and check out your stuff without you ever asking.

And that’s the moment when its finally okay to “pet the cat”, but even then, do it gently.

Not with sudden movements, but slowly and carefully.

So with pitching, don’t do a giant sales pitch or something, but just slowly tell them what you do when the time is right.

And if you do that, most of the time they actually want it.

This also applies for DMs btw.

If you message someone out of the blue and pitch immediately,

they will either ghost you or even block you.

But if you are human, chill, and truly curious about what they do etc,

they will trust you way more.

Works the exact same way.

Anyway.

That was the random thought I had this morning while watching some very suspicious looking cats blink at me slowly.

Now before this ends, if you ever came up with a weird metaphor that somehow makes perfect sense in business or life or whatever, feel free to reply and tell me about it.

If its good, it maybe could be fun to turn into an email someday.

But now that’s it for real.

Talk tomorrow.